European shopping outlet, Value Retail, is rumoured to be drafting plans to team up with one of the world’s largest passenger ferry operators, P&O Ferries. Following talks last week, a marketing partnership between the companies is very much on the cards.

If Value Retail were to join forces with P&O Ferries, passengers could benefit from cheaper fares on certain routes and possibly discounts in certain shopping outlets. The details of the talks between Value Retail and P&O Ferries have not been made fully public. However, P&O Ferries’ Chris Laming, has provided an insight into the discussions.

Mr Laming said: “This company [Value Retail] is very enterprising and has a very clever business model, which seeks to attract inbound tourism to their locations in the UK and Europe. They actively form partnerships with tour operators and travel companies and they have approached P&O because they believe we could work in partnership to provide traffic inbound to the Bicester outlet near Oxford and La Vallee Village, which is close to Disneyland Paris.” Mr Laming added: “A lot of the Disney visitors go by P&O Ferries and we already have special ticket deals with Disney, so maybe we can offer something for those customers to then go next door to the village.”

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